Vaseline Introduces Cloud Soft: The Lightweight Moisturiser Made for Summer Skin!

If there’s one thing UAE summers can teach us about skincare, it’s that hydration and heaviness don’t always have to go hand in hand.

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With temperatures soaring and humidity making even the richest creams feel like too much, Vaseline is introducing Cloud Soft Light Moisturiser — a new face and body moisturiser designed to deliver lasting hydration with an effortlessly lightweight finish.

A fresh evolution for the iconic skincare brand, Cloud Soft moves beyond traditional moisturisation into a more sensorial, modern skincare experience. At its heart is a unique cloud-to-cream texture: airy and almost weightless upon application, yet designed to deliver the performance of a traditional cream.

The result? A moisturiser that absorbs quickly, leaves behind no sticky residue and feels comfortable enough for everyday use — whether you’re heading out into the Dubai heat, getting ready for the day or simply moisturising after a shower.

Hydration Without the Heaviness

Summer skincare often comes with a familiar dilemma: reach for a rich cream that delivers hydration but feels heavy, or opt for a lightweight lotion that may not provide enough moisture.

Cloud Soft aims to eliminate that compromise.

The fast-absorbing, non-sticky formula is designed to sink effortlessly into the skin, making it easy to layer underneath makeup, SPF or clothing without the greasy finish. It provides up to 100 hours of moisturisation, making it suitable for both a morning facial routine and a post-shower body ritual.

Enriched with ceramides and hyaluron, the formula combines barrier-supporting care with instant hydration. Ceramides help support the skin barrier and lock in moisture, while hyaluron helps leave skin feeling softer, plumper and instantly hydrated.

The formula’s 10x hydration benefit is backed by a clinical study conducted in February 2025, which measured reductions in visible skin dryness.

From Face to Body

One of Cloud Soft’s defining features is its versatility. Created to be used across both the face and body, it brings the simplicity of a one-step moisturising ritual to everyday skincare.

It’s lightweight enough for warmer weather, yet designed to provide the lasting hydration associated with a cream — leaving skin feeling soft, comfortable and cloud-like without the usual weight.

For a brand with more than 150 years of skincare heritage, Cloud Soft marks a playful and contemporary new chapter for Vaseline, while retaining the reliability that has made the brand a household name.

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Lightweight. Long-lasting. Cloud-soft.

Vaseline Cloud Soft is proof that high-performance hydration doesn’t have to feel heavy.

Based on clinical tests with regular use. Results may vary depending on an individual’s skin condition.

About Vaseline

With more than 150 years of heritage, Vaseline is a globally trusted skincare brand known for its iconic petroleum jelly and commitment to helping protect and care for skin. Today, the brand’s portfolio spans lotions, creams, lip care and advanced repair products designed for a variety of skin needs.

Backed by science and dermatologically tested, Vaseline continues to develop skincare solutions designed to moisturise and support healthy-looking, resilient skin. The brand is part of the Unilever family.