KAYALI’s Sweetest New Chapter: Meet Yum Vanilla Cupcake | 108, Launching in the UAE This October

Inspired by childhood birthday memories, creamy vanilla frosting and the joy of life’s little celebrations, KAYALI’s latest gourmand fragrance is a nostalgic treat for the senses.

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There is something unmistakably comforting about the scent of a freshly baked cake. The sweetness of vanilla frosting, the warmth of buttercream and the anticipation of a celebration all evoke memories that feel timeless.

This October, KAYALI brings that feeling to the world of fragrance with Yum Vanilla Cupcake | 108 Eau de Parfum, a playful new addition to its much-loved Yum collection.

Created by KAYALI Founder and CEO Mona Kattan, the fragrance draws inspiration from her earliest scent memory: vanilla. Reimagining the familiar warmth of birthday cakes through a contemporary gourmand lens, the new launch celebrates the little moments that make life memorable, from everyday wins to milestones shared with loved ones.

A Fragrance That Smells Like Happiness

Developed in collaboration with principal perfumers Gabriela Chelariu and Clement Gavarry of dsm-firmenich, Yum Vanilla Cupcake | 108 is the third fragrance in KAYALI’s Yum collection, following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81.

The composition opens with bright lemon sugar, rainbow sprinkles and a hint of pink pepper, before unfolding into a decadent heart of white caramel, toasted coconut flakes, sweet milk and buttercream. A rich base of vanilla frosting, white amber and KAYALI’s signature accord brings the fragrance to a soft, comforting close.

Despite its dessert-inspired profile, the fragrance is designed to feel airy and inviting rather than overly heavy, making it an appealing option for those who gravitate towards warm, sweet scents for everyday wear.

A Birthday Memory, Bottled

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For Mona Kattan, the inspiration goes beyond the scent of a cupcake. It is about the emotions surrounding it: candles waiting to be blown out, a cake arriving at the table and the happiness of celebrating with the people who matter most.

That sentiment carries through to the campaign, set within a dreamy, monochromatic vanilla world inspired by KAYALI Café. Joined by a cast of KAYALI BFFs, Mona brings the fragrance’s joyful spirit to life through a playful celebration filled with cupcakes, candles and soft buttercream hues.

The bottle follows the same aesthetic, arriving in a soft matte cream finish with KAYALI’s signature diamond silhouette and jeweled cap. The number 108 refers to the number of modifications made to perfect the fragrance. A limited-edition 50ml bottle featuring playful sprinkle detailing will also arrive for the festive season.

When and Where to Find It in the UAE

For fragrance enthusiasts in the UAE, Yum Vanilla Cupcake | 108 Eau de Parfum is scheduled to launch at Sephora UAE on 24 October 2026, ahead of its global launch on 30 October.

The fragrance will be available in 100ml, 50ml, 10ml deluxe miniature and 1.5ml sample formats.

UAE pricing

• 100ml — AED 559

• 50ml — AED 420

• 10ml deluxe miniature — AED 124

• 1.5ml sample — AED 17

  
  

With its nostalgic inspiration, indulgent notes and celebratory spirit, Yum Vanilla Cupcake | 108 adds another delicious chapter to KAYALI’s approach to modern gourmand perfumery.

It is a reminder that fragrance can do more than leave an impression; it can bring a memory back to life.

Available in Sephora UAE from 24 October 2026, subject to local availability.