Nike Is Making Back-To-School A Lot More Exciting This August !

Back-to-school shopping usually means new uniforms, fresh stationery and the annual scramble to get everything ready. But this year, Nike is giving families another reason to get excited — movement, creativity and a little self-expression.

As kids across the GCC get ready to head back to school, Nike is bringing its Back-to-School campaign to selected stores across the UAE and Saudi Arabia with a series of interactive experiences designed to get kids moving, playing and creating.

And there are two experiences to put on your radar.

Source: Supplied

READY, SET, RUN

The Nike Kids Fun Run is designed to make movement feel fun rather than competitive.

Led by coaches in a safe and supportive environment, each session starts with playful warm-ups before kids take on a short, energetic run focused on participation, teamwork and confidence. It is less about who finishes first and more about getting out there, moving and having fun.

And because every finish deserves a little celebration, participating kids will receive a special Nike surprise after completing the experience.

The UAE run dates are:

📍 City Centre Mirdif — 16 August

📍 Dubai Mall — 22 August

📍 Dubai Hills — 23 August

The experience is open to children aged 7–17, with registration required and spaces subject to availability.

MAKE IT YOURS 🎨

If running is not quite their thing, Nike is also bringing creativity into the Back-to-School mix with its Nike Customisation Workshop.

Kids can personalise selected Nike products with their names, initials and playful design details, turning everyday school-season essentials into something that feels completely their own.

Guided by the Nike team, the workshop is all about letting kids experiment with their style and creativity — because why should Back-to-School gear look like everyone else’s?

Customisation sessions:

📍 Dubai Mall — 22 & 23 August1:00 PM | 4:20 PM | 7:40 PM

📍 Riyadh Park Mall — 14 & 15 August1:00 PM | 4:20 PM | 7:40 PM

Customization is available on selected Nike products, with product purchase required.

MORE THAN JUST BACK-TO-SCHOOL SHOPPING

What makes the campaign stand out is that Nike is turning a seasonal shopping moment into an opportunity for kids to move, connect and express themselves.

Alongside the experiences, families can explore Nike’s latest Back-to-School collection, featuring footwear, apparel, backpacks and accessories designed for everything the school year brings — from busy mornings and after-school activities to weekends spent on the move.

It is a mix of comfort, performance and Nike’s unmistakable style, with essentials designed to keep young athletes moving throughout the year.

A NEW SCHOOL YEAR, THEIR WAY

Whether your child is the one who races everywhere, loves creating something unique or simply wants to start the new school year feeling confident, Nike’s Back-to-School experiences offer something beyond the usual shopping trip.

So, if you are looking for a way to make those final weeks of summer a little more memorable, this might be one to add to the calendar.

Ready, set, create. The new school year is almost here. ✨

Registration Link: https://www.nike.ae/en/membership/experience

Parents and guardians should arrive 10–15 minutes before the selected session. Children must be accompanied by a parent or guardian, and registration is required. Spaces are limited and participation is subject to availability.